Bestie Blvd started with a simple idea: tweens deserve a place that feels like it was created just for them.
Not the little girls’ section. Not quite the teen section. A place where girls can discover their own style, shop with their besties, and have an experience that feels every bit as fun as finding the perfect outfit.
And from the very beginning, Marie has been at the center of it all.
Built With a Tween’s Point of View
Bestie Blvd isn’t just inspired by Marie. She has had a hand in creating every part of it.
Marie chose the colors. She created the look and logo. And most importantly, she has handpicked every single item going into the store.
Every top, pair of jeans, dress, accessory, and new arrival has had to pass the Marie test.
That was important to us because we didn’t want adults guessing what tween girls would want to wear. We wanted an actual tween helping make those decisions and creating a store she and her friends would be excited to shop.
From Dallas Market to FaceTime Buying Appointments
Building Bestie Blvd has truly been a family affair.
Marie, her mom, Jennifer, and our Bestie, Mrs. Kristine, headed to Dallas Market together, walking through showroom after showroom, discovering new brands, feeling fabrics, trying on pieces, and searching for everything that felt just right for Bestie Blvd.
And the buying didn’t stop when we left Dallas.
There have been FaceTime buying appointments, virtual showroom visits, boxes arriving, new brands to discover, and countless decisions about what makes the cut. Through all of it, Marie has been there helping choose what ultimately ends up on the racks.
We also wanted to bring Lafayette brands that feel special and hard to find in the United States, with an emphasis on beautiful design and quality that you can see and feel.
One of our most exciting finds is still a little bit of a secret. This holiday season, Bestie Blvd will introduce a very special brand from Australia, and we are proud to be one of only 50 stores in the United States selected to carry it.
We’re keeping the name under wraps for now, but trust us, this is one holiday collection you’ll want to see.
Curated From the Rack to the Complete Look
One of the things we’re most excited about is how you’ll be able to shop Bestie Blvd.
Of course, you can walk the racks, find the pieces you love, and put together a look that feels completely your own. But we also know that sometimes you want a little inspiration.
That’s why our styles are curated into complete looks, too.
We’re putting together outfits that show you exactly how we would style the pieces, from the top and jeans to the shoes, accessories, and finishing touches. You can shop the entire curated look or take one piece and make it your own.
It gives our Besties the freedom to experiment with their personal style while also making shopping easy for moms and grandmothers who may be looking for the perfect outfit without having to figure out every piece.
And because Marie has handpicked the merchandise herself, those curated looks have a real tween point of view behind them.
Setting Up Shop With Our Besties
Of course, we couldn’t build something called Bestie Blvd without bringing in the Besties.
Marie and her friends have been part of setting up the store, unpacking boxes, organizing racks, seeing new arrivals for the first time, and watching this idea finally become a real place.
Those moments have reminded us why we wanted to do this in the first place.
Bestie Blvd was never meant to be simply another place to buy clothes.
We want it to be somewhere girls ask their moms to take them. Somewhere best friends meet up and shop together. Somewhere a grandmother can bring her granddaughter for an afternoon out.
Come for the clothes. Stay for the Bestie moments.
Our Home in the Village of River Ranch
We couldn’t imagine a better home for Bestie Blvd than inside Emily Katherine Boutique in the Village of River Ranch.
There’s an energy to River Ranch that fits what we want Bestie Blvd to become. On any given day, you’ll see people of all ages walking the streets, meeting friends, grabbing something to eat, and popping into the shops to see the newest arrivals.
Being centrally located in one of Lafayette’s most prominent areas puts Bestie Blvd right in the middle of that experience.
And being inside Emily Katherine Boutique adds another layer that we absolutely love.
While the Bestie Blvd collection is created specifically for tweens, a shopping trip here doesn’t have to be just for them. Mom can shop. Grandmother can shop. A daughter can bring her best friend. Three generations can spend an afternoon together, and everyone can find something.
More Than a Place to Shop
And we’re not stopping at clothes.
We want Bestie Blvd to become an experience for Lafayette’s tween girls.
Think festive moments, seasonal activities, special events, new drops, Bestie experiences, and plenty of reasons to grab your friends and come back.
We want girls to walk through the doors and feel like this is their place.
A place to discover their own style.
A place to bring their best friend.
A place to shop with Mom or Grandmother.
And a place where some of the best parts of growing up can happen alongside the people they love.
The road to Bestie Blvd has taken us from Dallas Market to FaceTime appointments, from choosing a logo to unpacking boxes, and from Marie handpicking the very first pieces to watching her and her besties put them on the racks.
Now, we’re almost ready to show you what we’ve been working on.
Lafayette, your first tween shopping destination is almost here.
We can’t wait to welcome you to Bestie Blvd inside Emily Katherine Boutique in the Village of River Ranch.
And this is only the beginning. 🤍